THE FACE BEHIND THE BRAND
THE FACE BEHIND THE BRAND
Hi, I'm Kelsey!
Your go-to social media manager and content creator for beauty, wellness, and lifestyle brands who are ready to grow online without being overwhelmed.
I help busy business owners show up confidently on social media, connect with their audience, and turn followers into loyal clients — so they can focus on what they do best: running their business and sharing their passion.
My Story
I started my career in healthcare—that's where I learned precision, systems, and consistency. You can't be "close enough" with someone's health, right? Same goes for your brand.
But here's what happened: I was working at a beauty and wellness business, and I got obsessed with social media. Not the scrolling part—the strategy part. How posting consistency changes everything. How good content builds community. How a thoughtfully curated feed actually means something.
So I made a move. I'm now pursuing my marketing degree online while building Digital Bloom Socials full-time. I wanted formal education to back up what I was learning in the field—consumer psychology, brand strategy, content marketing. The theory behind what actually works.
Why wellness and boutiques? Because that's where my experience is, and honestly, those are the businesses I want to work with. Thoughtful brands who care about their community. Owners who get that quality matters more than quantity.
What Makes Me Different
I don't just manage your social media—I create the content too.
Most social media managers ask you to provide photos, videos, and ideas. Then they post them. I show up with a professional camera, we shoot your content together, and I handle everything from there: editing, captions, strategy, posting, engagement.
One partner. One vision. One beautifully cohesive brand.
What I Actually Do
Social Media Management
Strategic posting, daily engagement, content planning. Your feed stays consistent, your audience stays engaged, you get to breathe.
Content Creation
Scroll-stopping reels, TikToks, and posts that actually get seen. Professional editing, trending audio, captions that convert.
Wedding Content
Behind-the-scenes reels, ceremony highlights, reception moments. I create shareable content from your wedding day that captures the magic and has your guests invested.
Strategy & Planning
I don't just post pretty pictures. I plan what goes where, when, and why. Every post has a purpose and moves you toward your goals.
Why I’m Good at This
Healthcare background = I understand systems, precision, and showing up consistently
Marketing education = I know why content strategy works, not just that it does
Professional equipment = Your content looks as good as your business
Real experience = I've built social media from the ground up for wellness brands
Genuine passion = I actually care about your brand's success
How I work
This is a real partnership. We'll start with a conversation about your goals, your brand, and what you actually need. Then I'll create a strategy that's custom to you—not a template, not a one-size-fits-all approach.
Every month, we'll shoot fresh content. Every post is planned. Every caption has a purpose. You'll never wonder "what do I post next?" because we've already got it covered.
You run your business. I run your social media. We both win.
Let's Connect
Let's Connect
Ready to hand social media off to someone who gets it?
Book a free 30-minute call. We'll talk about your goals, your vision, and how I can help. No pitch. Just honest conversation.